Designing tools that lift a weight off our shoulders,or simply make oureyes light up.
Since 1999. Or so.
Practice
I work where real usage meets systems that are hard to read: internal platforms, omnichannel journeys, customer support, data, applied AI and communities.
Product & strategy
Frame the problem, choose the right level of ambition, and keep the roadmap readable.
Complex systems
Connect business, tech, data and operations when several tools need to work together.
AI & augmented support
Turn AI into useful, verifiable use cases that real teams can adopt.
Product Ops & delivery
Structure rituals, acceptance criteria, quality and trade-offs without losing product meaning.
Data-driven decisions
Use support, delivery, loyalty and conversion metrics to make sharper decisions.
Communities & gaming
Understand collective uses, coordination tools and products people return to without being pushed.
Selected projects
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Guildforce
An operations platform helping World of Warcraft communities structure rosters, class wishes, polls, forum workflows and permissions inside one guild workspace.
Galactia
A Discord assistant that helps a World of Warcraft guild turn continuous conversations into readable summaries, traceable decisions and easier-to-follow actions.
Recent writing
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Let's talk
A Product, Product Ops, AI/CX tooling or platform role? A project that needs clarity? Drop me a line — I reply.